Genre: Endless Runner
Platform: iOS / Android
Release data: 30 / 10 / 2013
(The app has been removed)
Role: Lead Game Designer

I highly recommend giving Run Sheldon! a try. It's addictive, challenging, and has a bit more depth than your other standard endless runner games. Plus, how could you resit a game that takes the classic story and turns it into something modern?
- App Advice

Main Contributions:
​When I joined the company, Run Sheldon! was already on the market but the KPI's of the game had a lot of room of improvement.

At the beginning I was focused into fixing the core gameplay, I designed a new level generation system (there was none before), developing new tools than allowed the designers to generate new content in a easy and fast way.

Whit these new tools and a new game design vision we increased the quality of the level chunks, the pacing of the game, the short/mid/long experience, etc... 

Once the core gameplay was fixed, I was focused into designing a new entire metagame with several features that allowed the game increment their key values. (Card Collection System, Upgradable Costumes, Daily Missions, Social Competitive features, New Shop, etc...)

With all these changes we increased the KPI's of the game considerably without spending a coin in advertising.

Screenshots
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